Head of Influencer Marketing (Remote, Turkey)

About the role

A partner company is looking for a Head of Influencer Marketing based in Turkey, working fully remotely. The role leads the development and execution of influencer marketing strategies for leading B2C brands across the DACH region (Germany, Austria and Switzerland), shaping creator-led campaigns that engage audiences and deliver measurable results. It suits a creative, ambitious professional who wants to work closely with company founders.

Key responsibilities

• Lead the development and implementation of influencer marketing strategies for major consumer brands in Germany, Austria and Switzerland.
• Oversee creator management processes and collaboration with influencers during campaign planning and execution.
• Develop creative concepts, campaign briefs and scripts aligned with brand objectives and target audiences.
• Translate marketing objectives into creator-led campaigns with consistent creative quality.
• Work closely with company founders to define priorities and refine creative strategies.
• Monitor KPIs, evaluate campaign results and identify ways to improve content effectiveness.
• Analyse content assets to find successful formats, messaging and creator partnerships.
• Stay ahead of social media trends and creator opportunities, and apply insights from campaign performance and creative training to continuous improvement.

Required profile

• Proven experience in creative strategy, ideally in a marketing agency or brand environment, with a strong understanding of influencer marketing and creator-led campaigns.
• Solid understanding of social media platforms, creator ecosystems and audience engagement.
• Ability to write compelling scripts and turn marketing objectives into engaging content ideas.
• Strong analytical skills: interpreting campaign KPIs and using data to optimise content and strategy.
• Excellent communication skills and the ability to build relationships with creators and internal stakeholders.
• Proactive, results-oriented approach with ownership and initiative; able to work independently in a fully remote setting.

What we offer

• Salary of between EUR 5,000 and EUR 10,000 per month, depending on experience and suitability.
• Permanent employment with flexible working hours.
• Fully remote work from anywhere in the world.
• Advanced creative training worth over EUR 100,000.
• Performance-based incentives linked to business performance.
• Direct collaboration with company founders and career growth in influencer marketing and creative strategy.