Influencer Marketing Specialist

About the role

The Influencer Marketing Specialist will work on‑site in Bornova to develop and manage influencer collaborations that raise awareness of Youstemcell’s stem‑cell therapies and educational content. You will ensure all campaigns comply with healthcare and biotechnology regulations while delivering engaging, data‑driven results.

Key responsibilities

• Identify, evaluate and recruit influencers across Instagram, TikTok and YouTube to align with brand objectives.
• Plan and execute influencer campaigns, including brief creation, content calendars and deliverable coordination.
• Monitor performance metrics, analyse engagement data and produce optimisation reports.
• Collaborate with marketing, communications and clinical teams to guarantee accurate, compliant messaging.

Required profile

• Strong experience in social media and influencer marketing, preferably in regulated sectors such as healthcare or biotechnology.
• Excellent written and verbal English communication skills.
• Proactive, organised and able to manage multiple campaigns in a fast‑paced environment.
• Interest in medical tourism, health technologies or life sciences is a plus.

Required skills

• Instagram
• TikTok
• YouTube
• Campaign planning and execution
• Digital metrics analysis