Marketing Specialist

About the role

Motul Türkiye is looking for a creative, results-driven and detail-oriented Marketing Specialist to join its team in the Ataşehir office in Istanbul. Reporting to the Marketing Manager, the specialist manages product communication, launch activities, POSM operations, distributor projects and brand events, playing a key part in both strategic and operational marketing. The role may require occasional weekend work and travel, and candidates must be comfortable working outside regular business hours.

Key responsibilities

• Coordinate with technical and global teams on product processes and keep brand messaging consistent across all channels
• Develop launch materials (brochures, POS, communication tools) and deliver them on time to field teams
• Manage distributor projects: accurate data entry, timely delivery of materials and budget control
• Manage POSM stock and warehouse, develop POSM catalogs and ensure timely distribution
• Plan and run brand events, product launches, distributor events, trade fairs and sponsorships, and prepare post-event reports
• Assist in managing marketing budgets, track campaign and project performance, and report in SAP, Excel and other company systems
• Develop new project ideas, propose process improvements and coordinate with agencies and vendors

Required profile

• Bachelor's degree in Business, Communications or a related field
• Minimum 4 years of relevant experience with strong exposure to brand management and marketing
• Hands-on experience in product launches, POSM and field activations
• Experience working with multiple stakeholders and cross-functional teams
• Strong written and verbal communication, organized and able to handle several projects at once
• Passion for automotive, motorsports or lifestyle brands

Required skills

• Good command of English
• Proficiency in Excel and PowerPoint
• Detail-oriented, disciplined and results-driven mindset