Mass Acquisition Manager – TikTok Commerce

About the role

The Mass Acquisition Manager will own the strategy and execution to grow the number of active sales partners for TikTok Commerce. You will drive high‑quality partner growth through lifecycle incubation, performance acceleration and ongoing support.

Key responsibilities

• Develop and execute incubation plans for high‑potential partners, covering onboarding, launch planning and performance acceleration.
• Identify scalable growth opportunities and roll out programs such as video/LIVE challenges, lifecycle email campaigns and enablement initiatives.
• Conduct deep‑dive analyses of partner segments, diagnose performance blockers and translate insights into product or process improvements.
• Manage partner communication channels to run mass account management activities, including forecasting, troubleshooting, education and program delivery.
• Capture, document and share learnings to establish best practices and influence internal and external stakeholders.

Required profile

• Bachelor’s degree or higher with at least 3 years of experience in mass account management or partner incubation.
• Fluent in English and Turkish with strong understanding of e‑commerce, consumer behaviour and digital commerce trends.
• Strong analytical skills and business judgment, able to turn complex data into clear opportunities and action plans.
• Results‑driven with strong ownership, accountability and the ability to work in ambiguous, fast‑changing environments.

Required skills

• Advanced Excel proficiency (XLOOKUP/VLOOKUP, INDEX‑MATCH, IF/IFS, SUMIFS/COUNTIFS) and experience handling large datasets.
• Data analysis and the ability to derive actionable insights from quantitative research.