Mobile Growth Specialist

About the role

An Istanbul-based app studio builds AI-powered consumer apps for the US market, with four apps live and a new launch every month. It is looking for a hands-on growth specialist who enjoys launching products, testing ideas and turning experiments into scalable growth. The person will work directly with product, engineering and creative teams.

Key responsibilities

• Launch and grow mobile apps from zero
• Run paid campaigns across Meta, TikTok, Google Ads and Apple Search Ads
• Research competitors, trends, creatives and opportunities in the US market
• Develop creative hooks and test new concepts with the design and AI teams
• Optimize onboarding, paywalls, subscriptions and monetization
• Own budgets, track ROAS and LTV, and scale what works
• Use AI tools to move faster, automate workflows and discover opportunities

Required profile

• 4+ years in mobile growth, performance marketing or user acquisition
• Proven experience launching and scaling consumer mobile apps
• Hands-on campaign management, not just agency oversight
• Strong understanding of attribution, subscription metrics and creative testing
• Comfortable with AI tools such as Claude, ChatGPT and AI creative platforms
• Curious, data-driven, proactive and curious, with strong English

Bonus points: app studio experience, ASO, AppMagic, Sensor Tower, UGC, SQL and AI automation.