Performance Marketing Lead (User Acquisition)

About the role

A partner company is looking for an experienced Performance Marketing Lead (User Acquisition) based in Turkey. The role drives user acquisition strategies and profitable growth across multiple digital channels and international markets, taking ownership of paid campaigns on Meta, Google, TikTok and AppLovin, managing substantial advertising budgets and optimizing customer acquisition costs.

Key responsibilities

• Plan, execute, manage and optimize paid user acquisition campaigns across Meta, Google, TikTok, AppLovin and other platforms
• Manage and allocate significant advertising budgets based on CAC, ROAS, LTV and payback periods
• Analyze campaign performance, conversion funnels and user cohorts to improve acquisition efficiency
• Run experiments on audience segments, bidding strategies, landing pages and creative formats
• Work with creative and marketing teams to design, test and refine ads
• Evaluate results with attribution platforms, cohort analysis and incrementality testing
• Scale successful campaigns while keeping costs and profitability within business targets

Required profile

• At least 5 years of experience in performance marketing, digital advertising or user acquisition, ideally in mobile gaming or consumer apps
• Proven hands-on experience managing campaigns on Meta, Google, TikTok and AppLovin
• Ability to manage substantial budgets and meet CAC and profitability objectives
• Strong analytical skills and a track record of personally running campaigns, not just coordinating agencies

Required skills

• Understanding of CAC, ROAS, LTV, attribution models and payback periods
• Mobile measurement and attribution platforms such as AppsFlyer or Adjust
• Creative testing and interpretation of results

Nice-to-have

• Scaling campaigns in mobile gaming
• Managing paid acquisition across several countries
• Familiarity with MMM and incrementality testing
• Customer acquisition for fintech, insurance or financial services

What we offer

• Fully remote working arrangement
• Full-time position in an international, multicultural environment
• Exposure to large-scale campaigns and substantial budgets
• Opportunities to develop expertise in attribution technologies and data-driven marketing