Senior Marketing Specialist - Turkey

About the role

Farmina Pet Foods, an Italian pet food company active in more than 62 countries, is looking for an experienced, self-motivated and project-oriented Senior Marketing Specialist to drive the business development of the Farmina brands in Turkey. The role reports directly to the Country Manager and by matrix to the European headquarters. The ideal candidate has consumer and trade marketing experience, preferably in pet food or pet medicine and pharmaceuticals, and takes ownership of the marketing plan and budget for Turkey.

Key responsibilities

• Develop synergy between the marketing and sales teams and coordinate cross-functional teams across digital/e-commerce, pet shops, veterinarians and breeders.
• Support the sales team with marketing and sales actions.
• Build and monitor the marketing budget and the marketing plan for the Turkish market.
• Analyze the performance of marketing and sales activities and recommend corrective actions.
• Contribute to improving the company's marketing strategy in line with HQ strategy.
• Oversee brand standards in product communication and price positioning, and ensure marketing and communication materials are properly localized.
• Coordinate brand presence at important B2C and B2B events and keep good relations with business partners.
• Monitor changes in the pet food category and customer/channel dynamics and recommend actions.

Required profile

• University degree in Economics, Business Studies, Marketing, Communication or a related field.
• Minimum of 5 years of marketing experience, preferably in the pet food category.
• Proven experience in marketing budget planning and spending control, and in managing marketing initiatives in the Turkish market.
• Strong understanding of consumer behavior and market dynamics in Turkey; fluent written and spoken English.
• Based in Istanbul and able to work on-site at the office on the European side, with willingness to travel.

Required skills

• Proficiency in Microsoft Office.
• Experience with Google Ads, Google Analytics, Meta ads, SEM and SEO is a plus.

What we offer

• Regular professional training and development.
• Competitive compensation including a performance-based bonus.
• Discounted Farmina pet food products and meal vouchers.
• Company health insurance.