Senior Performance Marketing Specialist

About the role

Brosch Digital helps businesses in Germany and Turkey grow in the digital space through performance-driven marketing strategies. It is looking for an experienced Senior Performance Marketing Specialist to lead its paid advertising strategies across Google Ads, Meta, TikTok and Pinterest and to drive customer acquisition for its clients.

Key responsibilities

• Plan, manage and optimise campaigns on Google Ads (Search, Display, YouTube, Performance Max), Meta, TikTok and Pinterest
• Own client performance goals (ROAS, CPA, CLV) and allocate budgets across channels to maximise ROI
• Develop ad copy and creatives tailored to each platform
• Analyse performance with Google Analytics, GTM and platform pixels, turning insights into clear recommendations
• Run A/B tests and audience and creative optimisations to increase conversions
• Stay up to date with trends and new technologies in digital advertising

Required profile

• 5+ years of experience in an agency or in the marketing department of a global brand
• Hands-on experience with Google Ads, Meta, TikTok and Pinterest Ads
• Strong project management and organisational skills for a fast-paced agency environment

Required skills

• Solid conversion tracking knowledge (GA4, GTM, Meta CAPI)
• Proficiency in Google Workspace, Docs and advertising performance tools

The start date is ASAP; applications are sent by email to the company.