Senior Product PR Manager - Smartphones

About the role

The Product PR Manager drives OPPO's product communication strategy in the Turkish market, securing strong media exposure and a positive brand image across local tech media, social media and consumer channels. The role needs a deep understanding of smartphone technology, strong ties with local tech media and the ability to run several product PR projects at once. It reports to the marketing department lead and is based in Istanbul.

Key responsibilities

• Develop and run product PR content strategies that highlight product strengths and innovations
• Create and oversee tech reviews, PR articles and in-depth product analysis across media, social and video channels
• Produce localized, scenario-based content on features such as camera, gaming performance and battery life
• Collaborate with internal teams and external content creators
• Maintain relationships with key tech media, YouTube reviewers and industry journalists, and manage the review unit distribution process
• Work with KOLs and tech influencers to boost reach and engagement
• Monitor media feedback and consumer discussions after launch, analyze public sentiment and benchmark competitors' PR
• Manage multiple product PR projects and work with marketing, social media and product teams
• Take part in major marketing events to support PR content and media exposure

Required profile

• Bachelor's degree or higher in Communications, Marketing, Public Relations, Journalism or a related field
• 5+ years in PR, media relations or product communications, preferably in consumer electronics or smartphones
• Fluent English; Turkish is a plus
• Preferred: background in tech journalism, social media and KOL marketing knowledge, and reputation/crisis management experience

Required skills

• Strong understanding of smartphones and tech products and their market trends
• Established relationships with local tech media, journalists and reviewers
• Content planning, storytelling and project management
• Public sentiment monitoring and crisis management