Senior SEO/CRO Strategist

About the role

We are seeking a Senior SEO/CRO Strategist to lead organic growth and conversion initiatives for a portfolio of mid‑market B2B brands. Based in Turkey, you will work within a collaborative squad to translate strategic ideas into measurable business impact across search and AI‑driven channels.

Key responsibilities

• Lead SEO, GEO, and CRO strategy for up to six B2B brands, owning long‑term organic growth and conversion vision.
• Act as a trusted strategic advisor to clients, communicating recommendations to executives and stakeholders.
• Develop holistic, business‑focused content and optimization strategies aligned with measurable commercial goals.
• Lead technical SEO initiatives, including audits, site architecture improvements, and experimentation.
• Create creative SEO plans covering keyword research, content planning, link‑worthy assets, and broader organic growth opportunities.
• Design and guide conversion optimization initiatives using experimentation, analytics, and customer insights.
• Use data to demonstrate results and inform decisions, leveraging tools such as GA4, GrowthBook, and Google Sheets automations.
• Coordinate specialists across content, development, code, and analytics to ensure effective execution of strategic plans.
• Build alignment and buy‑in around recommendations while balancing client goals, user needs, technical realities, and business priorities.
• Collaborate with other strategists in a shared optimization process, contributing ideas and learning across the team.

Required profile

• 5+ years of professional experience in SEO and conversion optimization.
• Proven experience managing client or account‑facing relationships as a trusted strategic partner.
• Strong technical SEO knowledge, including site audits, information architecture, technical recommendations, and experimentation.
• Strong creative SEO capabilities, including keyword research, content planning, and link‑building strategies.

Required skills

• Technical SEO
• Site audits
• Information architecture
• Experimentation
• Generative Engine Optimization (GEO)
• Conversion Optimization (CRO)
• GA4
• GrowthBook
• Google Sheets automation
• Analytics platforms