Summer Internship 2027 - Brand Management

About the role

Procter & Gamble is offering a 10-week summer internship in Brand Management at its Istanbul General Office, running on site between July and September 2027. The programme is aimed at future marketing leaders and focuses on real projects, learning and development and mentoring and coaching from day one. Successful interns may be offered a full-time position after graduation.

Key responsibilities

• Co-lead a new launch or evaluate the current strategies of a brand or product
• Lead monthly market and brand analysis, gather input from a multi-functional team and recommend corrective actions for a category or initiative
• Work on the design and execution of brand campaigns (media, digital, CRM, in-store, PR)
• Lead campaign briefs, such as regional campaign localization or local campaign build-up, and follow up on execution
• Co-lead digital marketing on the brand (visibility, content, local partnerships, eCommerce)
• Co-develop Market and Initiative Reviews
• Coordinate internal events

Required profile

• Bachelor's or master's degree expected by 2028
• Fluent in written and spoken English
• Strong thinking, problem-solving and leadership skills
• Passion to learn and grow
• Ability to collaborate well in a multicultural environment