Trade Marketing Manager

About the role

Avoya, a beverage brand focused on natural formulas, premium quality and high mineral values, is looking for a Trade Marketing Manager. Reporting directly to the Sales Director, the role develops and executes trade marketing strategies aligned with growth objectives, drives channel-based growth plans and implements commercial activities that support sales performance.

Key responsibilities

• Develop and execute the company's trade marketing strategy in line with business growth objectives and commercial priorities.
• Lead planning and implementation of channel-specific trade marketing programs, promotions and customer activation initiatives.
• Drive excellence in point-of-sale execution by setting and monitoring visibility, shelving, display and merchandising standards.
• Manage trade marketing budgets and optimise trade investments to maximise sales performance and return on investment.
• Analyse sales performance, market trends and shopper insights to identify growth opportunities across channels, customers and product categories.
• Partner with Sales and Marketing teams on pricing, promotional and go-to-market strategies.
• Evaluate the effectiveness of trade marketing activities and implement continuous improvement.
• Lead and develop field merchandising teams by setting performance objectives, monitoring execution quality and supporting capability development.
• Ensure consistent execution of commercial plans across all sales channels and contribute to annual commercial strategies, category growth plans and business expansion initiatives.

Required profile

• Bachelor's degree or higher in Business Administration, Marketing, Economics, Engineering or a related discipline.
• Minimum 10 years of experience in trade marketing, category management, sales development or channel management within FMCG, food or beverage.
• Proven track record of trade marketing strategies that drive sales growth and market penetration.
• Leadership experience building, coaching and developing high-performing teams.
• Willingness to travel frequently and conduct regular market and field visits.

Required skills

• Understanding of modern trade, traditional trade, local key accounts and distributor management.
• Pricing strategies, promotional planning, revenue growth management and trade investment optimisation.
• Budget planning, profitability analysis and ROI evaluation.
• Merchandising, in-store visibility, shopper marketing and field activation.
• Strong analytical skills and stakeholder management.