Turkey Commercial Marketing Lead

About the role

This role develops and executes integrated B2B marketing strategies that drive demand generation, account engagement, pipeline growth and revenue contribution across Turkey. It turns regional and global marketing priorities into local go-to-market plans, using account-based marketing, digital demand generation and customer lifecycle programs, in close collaboration with sales, category, channel and alliance teams.

Key responsibilities

• Translate global and regional commercial strategies into local plans, budgets, KPIs and roadmaps, and build GTM plans for priority categories, solutions and segments
• Own demand generation across digital, partner, event, content and outbound channels, and manage lead targets and campaign performance
• Drive marketing-sourced and marketing-influenced pipeline through lead acquisition, nurture, conversion and acceleration programs, and set up lead management processes and follow-up SLAs with sales
• Build and run account-based marketing programs for strategic enterprise and mid-market accounts, measuring their impact on pipeline and account progression
• Define and track KPIs for lead generation, account engagement, marketing ROI, pipeline and revenue influence
• Use CRM, marketing automation and analytics platforms to optimise campaigns, and use customer insights and intent signals to refine segmentation and targeting
• Run continuous testing and optimisation of paid media, email, content syndication, webinars and digital campaigns, ensuring compliance with data privacy regulations

Required profile

• Recommended: graduate degree in Marketing, Business Administration, Communications or a related field
• Typically 7-9 years of experience in B2B marketing, demand generation, commercial marketing, ABM, channel marketing or related fields
• Experience working closely with sales organisations and driving measurable pipeline growth
• Experience managing marketing automation, CRM platforms and data-driven campaign execution
• Fluency in English, spoken and written

Required skills

• Account-based marketing (ABM)
• Demand generation strategy, lead generation and nurturing, pipeline management
• Revenue marketing, marketing automation, customer journey mapping, opportunity acceleration
• Buyer persona development, customer lifecycle marketing, event marketing, content strategy, customer insights and segmentation