User Acquisition / Growth Marketing Manager

About the role

A fully remote, hands-on, senior individual-contributor role owning paid growth across a portfolio of 5+ consumer AI apps (subscription apps, not gaming). You will run Meta, Google, TikTok and Apple Search Ads end to end, own web-to-app funnels and be accountable for the P&L of every campaign. Reports to the Founder & CEO.

Key responsibilities

• Plan, launch and optimise paid campaigns on Meta, Google (UAC), TikTok and Apple Search Ads across 5+ apps
• Own campaign strategy: geo and audience structure, budget allocation, bidding, scaling and kill rules
• Own the P&L of campaign performance: spend, CAC, payback and ROAS targets per app and channel
• Build and manage web-to-app campaigns and flows, including quiz funnels, landing pages and web checkout
• Own the creative testing structure: hypotheses, test design, graduation criteria and reporting
• Work with the creative team on creative excellence, giving data-backed feedback on every asset
• Source, coach and mentor UGC creators so their content performs in paid
• Report weekly on performance against targets and call out what to scale, fix or stop

Required profile

• 3+ years of mobile app marketing experience in non-gaming apps
• Experience at an app publisher or studio, ideally subscription-based consumer apps
• Experience managing an annual paid media budget of $1M+
• Proven track record with web-to-app quiz flows and campaigns, and running UA across several apps at once
• Strong creative judgement and the ability to give clear, specific feedback

Required skills

• Deep hands-on expertise in Meta, Google and TikTok ads, plus Apple Search Ads
• Adjust (MMP) and RevenueCat: attribution setup, cohort analysis and subscription reporting
• Clear understanding of LTV / CAC and subscription unit economics

Nice to have

• Experience briefing or coaching UGC creators
• Experience in AI, utility or self-improvement app categories

The team is small and fully remote, freshly funded and growing fast, with real budgets and a direct line to the founders. To apply, send a short note on the best UA result you have driven (channel, spend, outcome) along with your CV or LinkedIn profile.