Senior SEO Specialist

About the role

DRGO Clinics, an Istanbul-based healthcare group offering dental treatments, hair transplantation and plastic surgery to international patients, is looking for a Senior SEO Specialist to join its marketing team. The role leads the organic growth strategy, improves search engine visibility and generates qualified international patient traffic through organic channels.

Key responsibilities

• Develop and implement comprehensive SEO strategies to improve organic traffic and search engine rankings.
• Manage international SEO strategies targeting different countries and languages.
• Conduct keyword research and competitor analysis, especially in the medical tourism industry.
• Perform technical SEO audits and optimise website content, landing pages, meta titles, descriptions, headings and internal linking.
• Run on-page and off-page SEO, including backlink acquisition and link-building campaigns.
• Work with content writers and marketing teams on SEO-focused content.
• Monitor organic traffic, keyword rankings and conversion rates, and use Google Analytics 4, Google Search Console and other tools to analyse performance.
• Identify ways to improve organic lead generation and conversion, and stay up to date with Google algorithm changes and SEO trends.

Required profile

• Proven experience as an SEO Specialist or in a similar position.
• Previous experience in medical tourism or healthcare is highly preferred.
• Fluent in English.
• Strong analytical skills and the ability to make data-driven decisions.

Required skills

• Technical, on-page and off-page SEO, and international SEO with multilingual websites.
• Google Search Console and Google Analytics 4.
• SEO tools such as Ahrefs, SEMrush or Screaming Frog.
• Understanding of indexing, crawling and Core Web Vitals.