Marketing Lead, Turkey

About the role

Uber is looking for a Marketing Lead for its Turkey market to help grow the business in mobility and delivery and make Uber and Uber Eats trusted brands in daily life. You will increase demand across priority audiences and products, build yearly marketing strategies and plans, run through-the-funnel campaigns and deploy activations using Uber's owned channels, working closely with local Operations, communication, policy and product teams.

Key responsibilities

• Contribute to the strategy, planning and KPI setting for Turkey brand marketing, and set the campaign and initiative calendar
• Own integrated marketing programs that balance brand building with short- and medium-term commercial impact across Mobility, Delivery and Membership
• Drive full-funnel marketing from awareness to conversion to retention, aligned with cross-functional partners
• Lead creative and agency work so it is insight-driven, on-brand and meets both creative and commercial objectives
• Pilot consumer-centric communication strategies with the regional media team and agency partners, and deploy performance-focused media plans
• Partner with Operations, Strategy and other teams, and work with Analytics and Insights to define metrics, optimise campaigns and share learnings

Required profile

• 7+ years of consumer marketing experience, specialising in through-the-funnel marketing
• Proven track record of commercially driven strategic marketing plans and growth-driving campaigns
• Experience leading marketing campaigns, go-to-market plans and creative executions
• Experience managing external creative and media agencies
• Excellent written and spoken Turkish and English; able to present to leadership in English
• Strong leadership, collaboration and organisational skills, able to work independently and under pressure

Required skills

• Data-led decision-making and analytical skills
• Proficiency in Excel/Google Sheets

Employees must spend at least 50% of their time in the office unless approved otherwise. Bonuses, equity and other benefits may be available.