Advocacy & Influence Manager, Luxe Division
L'Oréal · Istanbul
Job description
About the role
The Advocacy & Influence Manager will lead the Luxe Division’s influencer strategy, driving high‑impact campaigns, ensuring brand safety, and delivering measurable ROI across multiple luxury beauty brands.
Key responsibilities
- Define and implement division‑wide KPI ambitions and frame the influencer strategy.
- Drive agency success, streamline reporting, and maintain alignment with multi‑division objectives.
- Generate audience insights through collaborations with internal teams and external partners.
- Own relationships with key agencies, monitoring tools, and platform providers.
- Lead strategic planning, execution, and optimization of paid media for influencer content.
- Identify and adopt new media formats and platforms to maintain a competitive edge.
- Establish and enforce standards for content quality, brand safety, and compliance.
- Upskill division teams and facilitate best‑practice sharing.
Required profile
- Minimum 7 years of experience in digital communications, influencer management, content production, or content marketing.
- Excellent English communication and negotiation skills.
- Consumer‑centric mindset with strong analytical and problem‑solving abilities.
- Ambitious, confident, and proactive in taking initiative.
Required skills
- Digital communications
- Influencer management
- Content production
- Content marketing
What we offer
- Opportunity to work with world‑leading beauty brands and experts.
- Diverse and inclusive environment at the heart of digital transformation.
- World‑class training and development programs.
- Career growth for those who take initiative and push boundaries.
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Published 1 hafta önce
Expires 1 ay sonra
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L'Oréal
Istanbul