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Advocacy & Influence Manager, Luxe Division

L'Oréal · Istanbul

Senior 🇬🇧 English

Job description

About the role

The Advocacy & Influence Manager will lead the Luxe Division’s influencer strategy, driving high‑impact campaigns, ensuring brand safety, and delivering measurable ROI across multiple luxury beauty brands.

Key responsibilities

  • Define and implement division‑wide KPI ambitions and frame the influencer strategy.
  • Drive agency success, streamline reporting, and maintain alignment with multi‑division objectives.
  • Generate audience insights through collaborations with internal teams and external partners.
  • Own relationships with key agencies, monitoring tools, and platform providers.
  • Lead strategic planning, execution, and optimization of paid media for influencer content.
  • Identify and adopt new media formats and platforms to maintain a competitive edge.
  • Establish and enforce standards for content quality, brand safety, and compliance.
  • Upskill division teams and facilitate best‑practice sharing.

Required profile

  • Minimum 7 years of experience in digital communications, influencer management, content production, or content marketing.
  • Excellent English communication and negotiation skills.
  • Consumer‑centric mindset with strong analytical and problem‑solving abilities.
  • Ambitious, confident, and proactive in taking initiative.

Required skills

  • Digital communications
  • Influencer management
  • Content production
  • Content marketing

What we offer

  • Opportunity to work with world‑leading beauty brands and experts.
  • Diverse and inclusive environment at the heart of digital transformation.
  • World‑class training and development programs.
  • Career growth for those who take initiative and push boundaries.

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Published 1 week ago

Expires 1 month from now

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L'Oréal

Istanbul