Analytical Marketing Senior Executive (Temporary)
METRO/MAKRO · Bağcılar
Job description
About the role
Join METRO Türkiye as an Analytical Marketing Senior Executive on a one‑year temporary contract, supporting data‑driven marketing initiatives and collaborating with global teams.
Key responsibilities
- Analyze mass and targeted CRM & marketing activities to assess effectiveness and optimize strategies.
- Conduct simulations for commercial and marketing campaigns and share insights.
- Coordinate with global teams to implement machine‑learning and data‑science projects locally.
- Develop machine‑learning models to predict customer behavior and support marketing efforts.
- Draw insights from commercial and marketing activities to refine campaign dynamics.
- Advise on customer segmentation (e.g., RFM) and improve business processes.
- Manage dashboards and create tools to improve KPI tracking and visibility.
- Provide consultancy to various departments on analytical topics.
Required profile
- Bachelor’s or Master’s degree in a quantitative field.
- 2+ years of experience in data analytics, data visualization, and reporting, preferably in retail.
- Strong analytical skills with the ability to understand data relationships.
- Excellent written and spoken English.
- Organized, proactive, and team‑oriented.
Required skills
- Proficiency in SQL for large data sets.
- Experience with BI and data‑visualization platforms (e.g., Looker Studio).
- Familiarity with Google BigQuery.
- Advanced proficiency in MS Office.
What we offer
- Flexible benefits program (SenSeç).
- Generous annual leave starting from 19 days.
- Hybrid work model with remote Fridays and two weeks per year from anywhere.
- Comprehensive private health insurance for employee and family.
- Employee discounts and access to METRO brands.
- Wellbeing program with psychological, nutritional, and financial counseling.
- Multisport access and various sports and social clubs.
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Published 4 saat önce
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METRO/MAKRO
Bağcılar