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Brand Executive

Tat Gıda · Istanbul

New
Senior 🇬🇧 English
Nielsen / Ipsos data analysis

Job description

About the role

Tat Gıda, a Turkish food producer founded in 1967, is looking for a Brand Executive to join its team. The role covers developing and executing brand plans, leading marketing campaigns and managing the brand's performance.

Key responsibilities

  • Develop and execute annual brand plans aligned with company objectives
  • Lead integrated marketing campaigns across ATL, BTL and digital channels
  • Monitor brand performance, category trends and the competitive landscape
  • Manage the innovation pipeline, including new product launches and renovations
  • Collaborate with agencies and cross-functional teams to deliver campaigns
  • Plan and manage the marketing budget and track campaign performance
  • Strengthen digital presence through social media and e-commerce initiatives

Required profile

  • Minimum 5 years of experience in marketing, preferably in FMCG
  • Strong analytical mindset and strategic thinking
  • Excellent command of English
  • Strong communication, project management and teamwork skills

Required skills

  • Experience with Nielsen / Ipsos data analysis is a plus

Questions fréquentes

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Published 5 saat önce

Expires 1 ay sonra

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Tat Gıda

Istanbul