Brand Executive
Tat Gıda · Istanbul
Job description
About the role
Tat Gıda, a Turkish food producer founded in 1967, is looking for a Brand Executive to join its team. The role covers developing and executing brand plans, leading marketing campaigns and managing the brand's performance.
Key responsibilities
- Develop and execute annual brand plans aligned with company objectives
- Lead integrated marketing campaigns across ATL, BTL and digital channels
- Monitor brand performance, category trends and the competitive landscape
- Manage the innovation pipeline, including new product launches and renovations
- Collaborate with agencies and cross-functional teams to deliver campaigns
- Plan and manage the marketing budget and track campaign performance
- Strengthen digital presence through social media and e-commerce initiatives
Required profile
- Minimum 5 years of experience in marketing, preferably in FMCG
- Strong analytical mindset and strategic thinking
- Excellent command of English
- Strong communication, project management and teamwork skills
Required skills
- Experience with Nielsen / Ipsos data analysis is a plus
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Published 5 hours ago
Expires 1 month from now
2 views · 0 interested
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Tat Gıda
Istanbul