Brand Manager – Cheese Category

About the role

Bahçıvan Gıda is looking for a Brand Manager to join its marketing team and help transform and grow a heritage brand in the cheese category. The role leads a creative, innovative and data-driven team, working on portfolio, channel and product mix analysis, packaging launches and full brand communication.

Key responsibilities

• Analyse portfolio, channel and product mix with a commercial and financial perspective
• Manage innovation projects and coordinate cross-functional teams
• Lead packaging design, launch and marketing for new and existing products
• Develop and run 360° marketing plans aligned with brand strategy, across all communication channels
• Manage brand communication end to end, coordinating agencies, media and digital
• Prepare market research reports and turn insights into action
• Track budgets and invoicing, prepare annual brand plans and implement the digital communication strategy

Required profile

• Bachelor's degree in Business Administration, Finance or Industrial Engineering
• At least 5 years of experience, preferably in FMCG
• Good command of English
• Experience in agency management, market research and data (Nielsen, IPSOS)
• Strong communication and persuasion skills, detail-oriented and analytical

Required skills

• Microsoft Office, especially Excel and PowerPoint
• Market research tools such as Nielsen and IPSOS