Brand Manager - FMCG Personal Care

About the role

Dilexa is a manufacturing company and brand organisation active in personal care, hygiene and cosmetics, covering brands such as Canped, Canbebe, ProSafe and Windel, and also handling the sales and marketing of the İpek Shampoo brand. It is looking for a Brand Manager to lead brand strategy, marketing plans and activations, and to drive growth across its FMCG portfolio.

Key responsibilities

• Lead annual brand strategies, marketing plans and activation calendars aligned with business priorities.
• Drive approved marketing plans, monitor performance and identify growth opportunities.
• Manage the product lifecycle, innovation pipeline and new product development (NPD).
• Partner closely with manufacturing teams so that brand vision matches manufacturing and R&D capabilities, product readiness, packaging and timing.
• Analyse consumer, retail and competition dynamics and recommend data-driven action plans.
• Coordinate with Creative, Media and Digital agencies and work with Sales and Trade Marketing teams to support field execution and distribution performance.
• Drive digital communication, including social media, websites and content.
• Track marketing spend, manage invoices and report budgets; prepare regular performance updates.

Required profile

• Bachelor's degree in Marketing, Business Administration, Economics or a related field.
• 5+ years of hands-on FMCG experience with a proven track record of brand growth and end-to-end marketing initiatives.
• Strong background in brand management, campaign development and launch execution.
• Fluent English, written and spoken.

Required skills

• Consumer insights, market trends and competitive analysis.
• Digital marketing, social media management and content development.
• MS Office.
• Project management, stakeholder and agency management.

What we offer

• The chance to work across multiple categories in a high-growth environment.
• A hands-on role with visible results.
• A collaborative and entrepreneurial culture.