Director of Mobile Games User Acquisition

About the role

We're looking for a Director of User Acquisition to lead paid growth for our flagship mobile MOBA game, while also providing strategic direction to UA efforts across our broader app portfolio. This strategic role combines hands‑on ownership with leadership, setting channel strategy, owning ROAS targets, and collaborating closely with creative and data teams.

Key responsibilities

• Own the full P&L and UA spend for the flagship game, scaling volume while maintaining ROAS positivity in Tier 1 and Tier 2 markets.
• Define and execute the channel strategy across Meta and Google, outlining a clear expansion roadmap.
• Lead, coach, and grow a UA team of 2–5 specialists, setting priorities, reviewing performance, and developing talent.
• Partner with the creative team to brief, test, and iterate on performance creatives at scale.
• Build and maintain reporting frameworks that connect spend to LTV, not just installs.
• Provide UA direction and strategic input to other app teams across the portfolio.
• Collaborate with product and data teams on measurement infrastructure, MMP setup, and attribution strategy.

Required profile

• 5+ years in mobile user acquisition, including at least 2 years in a lead or director‑level role.
• Proven track record scaling a mobile game profitably in Tier 1 and/or Tier 2 markets with clear ROAS discipline.
• Deep expertise in Meta Ads and Google UAC, covering campaign architecture, bidding logic, and creative testing frameworks.
• Strong fluency with LTV modeling, cohort analysis, and ROAS‑based decision‑making.
• Experience managing or mentoring UA specialists and reviewing their work at a strategic level.
• Comfortable working with mobile measurement partners such as Adjust or AppsFlyer and building attribution clarity.
• Ability to communicate UA strategy clearly to non‑UA stakeholders, including product, finance, and leadership.

Required skills

• Meta Ads platform
• Google UAC platform
• LTV modeling
• Cohort analysis
• ROAS‑based decision making
• Mobile measurement partners (Adjust, AppsFlyer)