Key Account Manager – FMCG & Retail

About the role

Tchibo, a leading coffee and FMCG retailer, is seeking a Key Account Manager to drive growth and strengthen relationships with its major customers. You will be responsible for developing strategic plans, achieving sales targets, and ensuring flawless in‑store execution.

Key responsibilities

• Develop and execute comprehensive customer plans to drive overall business growth.
• Achieve monthly sales targets and monitor performance metrics.
• Build and maintain long‑term relationships with key customers, identifying new business opportunities.
• Manage Joint Business Plans, forecast accuracy, and alignment with company priorities.
• Lead merchandising activities and coordinate with Field Sales for operational excellence.
• Negotiate category pricing, visibility, and promotional activities.
• Analyze market trends and competitive landscape to create action plans.

Required profile

• Bachelor’s degree in Business Administration, Economics, Engineering or related field.
• Minimum 10 years of experience in Sales, Key Account Management or Business Development.
• Proven track record of managing and growing large‑scale accounts.
• Strong relationship management, communication and negotiation skills.
• Results‑driven, proactive and entrepreneurial mindset.
• Excellent analytical abilities and comfort working with numbers.
• Fluent in written and spoken English; no travel restrictions and a valid driver’s license.