Marketing Manager - Consumer Health Supplements

About the role

Velavit, a fast-growing premium brand in Consumer Health developing science-based dietary supplements, is looking for an experienced Marketing Manager. The role strengthens brand positioning, leads the marketing team and turns professional trust into consumer preference.

Key responsibilities

• Develop and execute annual marketing plans aligned with business objectives and brand strategy, building premium brand equity through positioning, differentiation, awareness and long-term brand health.
• Contribute to portfolio, pricing and pipeline decisions with the Business Unit Manager, using consumer insights, market data and commercial priorities.
• Lead brand and product marketing: positioning, go-to-market and integrated launch plans, plus lifecycle management; own the launch calendar and coordinate with Medical, Regulatory, Quality and Sales.
• Shape trade marketing, point-of-sale and shelf visibility programs with Sales and Education, and track pharmacy-channel KPIs.
• Plan integrated communication across ATL, OOH and digital channels, setting direction for digital marketing, social media, influencer and content strategies.
• Drive CRM strategies for engagement and retention, partnering with E-Commerce on website performance, SEO and conversion optimization.
• Plan and manage the annual marketing budget, monitoring brand health, awareness, campaign effectiveness, market share and ROI.
• Ensure all communication is scientifically accurate and compliant with Turkish supplement legislation and Advertising Board requirements, validating claims with Medical, Regulatory and Quality teams.
• Manage agencies and external partners, writing briefs, controlling scope and budget and holding partners accountable to KPIs.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• At least 5 years of marketing experience, ideally 7, in Consumer Health, OTC, Pharmaceuticals or Dermocosmetics.
• Proven track record in brand strategy, portfolio management and running multiple product launches in parallel, preferably in a premium or science-led category.
• Strong understanding of the pharmacy channel and hands-on experience with health-claim substantiation under Turkish supplement or pharmaceutical/dermocosmetic regulations.
• Experience managing annual marketing plans, budgets and agencies with clear scope control and KPI accountability.
• Fluent English, written and spoken.

Required skills

• Digital marketing, social media, CRM and performance marketing (specialist depth not required)
• Consumer insights, market research and competitive intelligence, including IQVIA data
• Science-based educational communication for pharmacists and healthcare professionals