OCE Manager, Türkiye

About the role

The OCE Manager for Türkiye leads the implementation of Lilly's Accelerate Reach and Scale (ARS) vision within the Turkish affiliate, acting as the local leader for omnichannel strategy, execution and capability adoption. The role combines strategic planning, operational delivery and capability enablement so that omnichannel customer engagement delivers measurable business impact across all therapeutic areas.

Key responsibilities

• Lead the ARS implementation in Türkiye, aligning with ICH and IBU OCE strategies and partnering with Brand Teams on content-first, data-driven customer experience plans using the PESO framework
• Drive adoption of OCE capabilities such as BRIX, NBE, SFMC, VVPM, GCCP, ON24, WhatsApp and Lilly Play, and pilot and scale new ones with ICH Strategy & Innovation teams
• Ensure governance, compliance and quality standards across digital tools, and act as Türkiye's focal point for ICH OCE capability integration and feedback
• Coordinate with Customer Experience and Digital Execution teams, maintain visibility through CET and internal trackers, and manage local agency and vendor relationships
• Collaborate with the BI&A team to track omnichannel KPIs, extract insights and run continuous improvement cycles
• Act as the primary OCE representative in Türkiye, working with Marketing, Medical, PRA and Communications leadership and championing a consistent voice with customers

Required profile

• Bachelor's degree; MBA or another relevant graduate-level degree preferred
• 5+ years' experience in brand management and/or OCE marketing
• Project management experience and experience leading CFT or large teams preferred
• Knowledge of digital health, healthcare trends, patient journey mapping and healthcare professional engagement preferred
• Proficiency in English

Required skills

• Digital marketing strategies and omnichannel marketing
• Strong interpersonal, leadership and communication skills, including influencing without authority and working in virtual cross-functional teams