Paid Media Manager

About the role

The Paid Media Manager will own the media strategy, planning and execution for OPPO Türkiye, driving integrated paid media campaigns across digital and traditional channels. This role combines analytical rigor with creative thinking to turn data into actionable marketing strategies that support business objectives.

Key responsibilities

• Develop integrated media strategies aligned with brand and product goals, reflecting local consumption habits and market trends.
• Write comprehensive media briefs that translate business objectives into effective paid media plans.
• Partner with agency partners to execute, monitor and optimise campaigns across online and offline media.
• Manage day‑to‑day agency relationships, ensuring accountability, operational excellence and continuous performance improvement.
• Collaborate with Brand, Digital, Creative, PR, Social, E‑commerce and Sales teams to build cohesive marketing programmes.
• Track campaign performance using metrics such as reach, awareness, engagement, conversion and cost efficiency, and turn insights into recommendations.
• Analyse media reports, validate attribution, identify optimisation opportunities and adjust strategies to maximise ROI.
• Stay updated on emerging media platforms, technologies and competitor activity to drive innovation.
• Establish scalable media planning processes and share best practices across internal and external stakeholders.

Required profile

• Bachelor’s degree or higher in Marketing, Business, Communications or a related field.
• Minimum 5 years of experience in paid media, media planning or media strategy, preferably within a consumer‑focused environment.
• Proven ability to manage end‑to‑end campaign planning and optimisation.
• Strong analytical mindset with a data‑driven approach to decision making.
• Excellent collaboration skills to work with cross‑functional teams and external agencies.

Required skills