Performance Marketing Specialist (Growth & Paid Media)

About the role

Elegant Trading E-Commerce Consulting, behind the German-founded brands Elit Klinik and Elithair, is looking for a data-driven Performance Marketing Specialist to lead paid acquisition across the GCC and Arabic- and Turkish-speaking markets. You will manage and optimise campaigns on Meta, Google, TikTok and Snapchat, own the full customer acquisition funnel and work with creative, design, SEO, CRM and sales teams.

Key responsibilities

• Plan, launch, optimise and scale paid media campaigns across Meta, Google, TikTok and Snapchat.
• Develop performance marketing strategies to meet growth and customer acquisition goals.
• Monitor and improve CPL, CPA, ROAS, CTR, conversion rate, ROI and funnel performance.
• Analyse the customer journey and find improvements in landing pages, CRM, remarketing and sales processes.
• Run A/B tests on creatives, audiences, offers, landing pages, campaign structures and bidding strategies.
• Build performance reports, dashboards and insights for management and stakeholders.
• Manage advertising budgets efficiently and use CRM, remarketing and marketing automation to nurture leads.
• Conduct competitor analysis and stay up to date with platform updates and attribution changes.

Required profile

• Fluent Arabic and Turkish (spoken and written); English is a plus.
• 3+ years of hands-on experience in performance or growth marketing.
• Experience managing lead generation or high-ticket service campaigns.
• Nice to have: experience with GCC and Turkish-speaking markets, and in healthcare, medical tourism or aesthetics.

Required skills

• Meta Ads and Google Ads (TikTok and Snapchat a plus)
• Google Analytics 4, Google Tag Manager, Microsoft Clarity, Google Search Console and CRM systems
• Familiarity with Meta Conversions API, offline conversion tracking and attribution
• Advanced Excel or Google Sheets; strong analytical and copywriting skills in Arabic and Turkish
• Nice to have: Looker Studio, Zoho CRM and marketing automation platforms

What we offer

• Work with a leading healthcare brand in medical tourism and substantial advertising budgets.
• Career growth, training and access to the latest marketing tools.
• Collaborative international team, team events and gifts.