Social Media Team Lead & Content Creator

About the role

Elegant Trading E-Commerce Consulting runs Elit Klinik and Elithair, German-founded brands behind one of Turkey's largest hair transplant and medical centers in Kağıthane, Istanbul. It is looking for a creative, strategic and hands-on professional to lead social media content strategy and production across Elithair and Elitklinik, managing a team of videographers, video editors and graphic designers while also creating content and presenting on camera in English and Turkish.

Key responsibilities

• Develop and execute social media strategies and content calendars across multiple platforms
• Lead the creative team and oversee production from concept and briefing to publishing
• Create engaging video content, including Reels, TikToks, YouTube Shorts and long-form videos
• Coordinate shoots and interviews with doctors, patients, influencers and clinic teams
• Integrate AI-powered tools to improve content quality and production efficiency
• Analyze performance to strengthen audience growth, engagement and organic lead generation

Required profile

• Fluency in spoken and written English and Turkish
• Confidence and proven ability to present naturally on camera in both languages
• Experience in social media management, content creation and creative team leadership
• Strong storytelling, creative direction, organization and project management skills
• Proactive approach to learning, innovation and measurable results
• Experience in healthcare, medical tourism, beauty or wellness is an advantage

Required skills

• Social media management and content creation
• Video production and editing
• Practical knowledge of AI-powered marketing and content creation tools