Senior ASO & ASA Manager (Platform)

About the role

AppNation is seeking a Senior ASO & ASA Manager to lead organic visibility, store conversion, and download performance for its portfolio of AI‑powered mobile apps. You will work closely with Marketing, Product, Creative, and Data teams to drive growth and CPI optimization across the App Store and Google Play.

Key responsibilities

• Develop and execute end‑to‑end ASO strategies for all apps, including keyword research, metadata optimization, and quarterly store audits.
• Design and run Custom Product Page A/B tests, and manage Apple Search Ads (ASA) campaigns with budget and bid optimization.
• Coordinate ASA spend with other paid channels (Meta, Google Ads, TikTok) and track performance metrics such as ROAS, LTV, CTR, and CVR.
• Monitor store algorithm updates, competitor actions, and market trends to inform rapid portfolio‑wide adjustments.

Required profile

• Minimum 5 years of experience managing ASO and Apple Search Ads for mobile apps, preferably subscription‑based.
• Proven ability to handle a multi‑app portfolio and work in parallel with multiple product teams.
• Strong analytical mindset with hypothesis‑driven approach and excellent English communication.

Required skills

• Proficiency with ASO tools such as AppTweak or MobileAction.
• Hands‑on experience with Apple Search Ads, AppsFlyer, Adapty, App Store Connect, and Google Play Console.
• Knowledge of paid acquisition platforms including Meta, Google Ads, and TikTok.

What we offer

• Competitive compensation and benefits, including private health insurance.
• Meal and commute support, relocation assistance, and flexible working options.
• Opportunity to work in a fast‑moving AI‑first environment with talented colleagues.