Senior Professional, Culture Marketing - Istanbul

About the role

Nike Energy Marketing builds relationships with culturally influential communities and explores ideas at the intersection of sport and culture, including fashion, music, art and design. As part of the EMEA Energy team, this role works closely with the Istanbul Marketing Team to build relationships with cultural talent across Istanbul and Turkey, partners with the Nike Brand and Sports Marketing teams to support athletes, and collaborates with the EMEA Energy Marketing team at EHQ. The Senior Professional reports to the Energy CEMEA Senior Manager and the Marketing Director, Turkey.

Key responsibilities

• Identify and manage a network of cultural catalysts in Istanbul to advance brand priorities and shape the future of sport in line with Nike's global strategy.
• Manage end-to-end product seeding and service for cultural talent.
• Deliver relationship management and brand service for cultural talent partners.
• Create bold marketing concepts at the intersection of sport and culture that resonate with emerging cultural communities.
• Lead key Energy and Sportswear campaigns across priority channels with store partners.
• Brief and manage external agencies.
• Gather and synthesize insights on forward-thinking consumers in Istanbul and share actionable feedback with CEMEA teams.

Required profile

• First solid experience in brand and/or brand functional management, with a strong focus on cross-functional marketing.
• Experience in cultural marketing in Istanbul, with a strong understanding of the city's consumers and Nike's market position.
• Demonstrated ability to make strategic decisions in this environment.
• Proven experience identifying, building and managing external relationships with cultural leaders in Istanbul, especially in fashion, music, art, design or communities aligned with Nike's priorities.
• Proficiency in English.