SEO Copywriter

About the role

An experienced SEO Copywriter is sought to join the marketing team at Viravira in Istanbul. The role writes compelling, search-engine-optimized content for the website and other digital platforms, aiming to drive traffic, engagement and conversions.

Key responsibilities

• Research and write copy for websites, blog posts, product descriptions and other digital content
• Collaborate with the marketing team on content strategies aligned with business goals and the target audience
• Optimize content with keywords, meta descriptions and other on-page techniques
• Monitor content performance in terms of organic clicks, keyword rankings and engagement
• Build backlinks and referring domains to increase domain authority
• Keep up with SEO best practices and algorithm updates
• Manage several projects and meet deadlines in a fast-paced environment

Required profile

• BSc in business administration, mass communications, marketing, advertising or a related field
• Professional proficiency in English; another language is a plus
• 2+ years of experience in content marketing, content growth and social media channels
• Proven experience as an SEO copywriter or similar role

Required skills

• Writing, editing and proofreading
• SEO knowledge: topical authority, SILO structure, semantic SEO, interlinking, NLP concepts, keyword research
• Surfer SEO, SEO Minion and ChatGPT
• Word, PowerPoint and Excel