B2B Marketing Executive – Lead Generation

About the role

AloTech and Call Center Studio, which provide a cloud contact center platform built on Google Cloud, are looking for a hands-on Marketing Executive to drive growth in Turkey and internationally. Reporting to the Marketing Manager, you will work closely with Sales, Product, Project and external partners. This is an individual contributor role focused on qualified leads, meetings and pipeline.

Key responsibilities

• Own B2B campaigns end to end on LinkedIn, Meta and emerging paid channels, including planning, setup, budget, optimisation and reporting.
• Build and manage campaign audiences, including company lists, ABM and website retargeting.
• Create copy, landing-page content, forms, emails and social content in English and Turkish.
• Coordinate creative assets for campaigns, product launches, content and demos.
• Support SEO, GEO and website projects, including agency coordination and content reviews.
• Manage lead capture, segmentation, routing and nurturing through CRM and marketing automation tools.
• Plan and run webinars, trade shows and partner activities, from promotion and registration to follow-up and pipeline conversion.
• Analyse full-funnel performance (MQL to SQL to opportunity), prepare reports and run tests.
• Work with Sales to improve lead quality, follow-up and campaign feedback.

Required profile

• At least 2 years of hands-on B2B marketing experience (2-4 years total), preferably in SaaS, technology or telecommunications; B2C-only experience is not considered.
• Bachelor's degree in Marketing, Business, Communications or a related field.
• Professional fluency in English, spoken and written; part of the interview process is in English.
• Strong Turkish and English copywriting skills.
• Ability to turn marketing data into clear, practical actions, and to manage multiple brands and campaigns.

Required skills

• Familiarity with CRM and marketing automation platforms such as Zoho, HubSpot or Salesforce.
• Working knowledge of Google Tag Manager, conversion tracking and UTMs.
• Nice to have: paid campaign setup in LinkedIn Campaign Manager or Meta Ads Manager, Intercom, Zoho Marketing Automation, WordPress, SEO/GEO, international campaigns, ABM and trade show experience.