Brand Communication Manager

About the role

Groupe SEB, a global cookware and small domestic appliances group with brands such as Tefal, Rowenta, WMF and Krups, is looking for a creative, proactive and results-driven Brand Communication Manager to join its Marketing team. The role develops and executes integrated brand communication strategies, with a strong focus on social media and influencer marketing, and works closely with Product Managers, cross-functional teams and external agencies.

Key responsibilities

• Champion brand positioning and work with Product Managers to turn product innovations, category priorities and consumer insights into communication strategies.
• Develop and run annual 360-degree communication plans for existing products and new launches, defining target audiences, key messages and priorities across online and offline channels.
• Lead social media strategy and execution, create engaging content and ensure brand consistency across digital platforms.
• Build and manage influencer marketing initiatives, identify creators and communities, coordinate with agencies and evaluate activation effectiveness.
• Work with Paid Media, Retail Media, Trade Marketing and Retail teams to align communication and deliver a consistent brand experience.
• Brief and coordinate external agencies, evaluate creative proposals and oversee the execution of brand campaigns, social media initiatives and events.
• Plan and manage annual brand communication budgets, monitor spending and campaign results, and optimise investments.

Required profile

• Bachelor's degree in Marketing, Communication, Business Administration or a related field.
• 5-8 years of experience in brand communication, integrated marketing, social media or influencer marketing, preferably in consumer brands, FMCG or related industries.
• Proven experience developing integrated communication plans and managing brand communication budgets.
• Experience coordinating creative and digital agencies; previous agency experience is an advantage.
• Fluency in Turkish and strong professional English.

Required skills

• Strong hands-on experience in social media strategy, content planning, influencer marketing and creator collaborations.
• Ability to write clear creative briefs, evaluate agency proposals and turn product benefits into compelling messages.
• Analytical, project management, communication and presentation skills, with the ability to influence cross-functional stakeholders.