Business Banking Digital Marketing & Acquisition Manager

About the role

ING is looking for a Business Banking Digital Marketing & Acquisition Manager within its Business Banking division (Saving, Investment and Daily Banking). The role increases the use of corporate digital channels, sells digital products through marketing channels, optimizes website search results and performance, prepares reports and analyses, and drives digital growth and acquisition.

Key responsibilities

• Own and drive the digital acquisition, activation and engagement performance of Business Banking customers.
• Define and execute digital growth strategies aligned with business objectives and commercial targets.
• Plan, run and optimize paid and owned media campaigns to generate quality traffic and maximize conversions.
• Lead performance marketing campaigns across platforms and oversee SEO and GEO through experimentation and agency partnerships.
• Design and optimize onsite journeys via Insider (A/B testing, personalization).
• Leverage Adjust, Dataroid, GA4, GTM and Insider to optimize acquisition and customer journeys.
• Own digital measurement, attribution and conversion tracking across web and mobile channels.
• Manage digital marketing budgets and optimize investments for maximum ROI.
• Monitor key KPIs and give actionable insights and recommendations to senior management.
• Lead agency relationships, coordinate cross-functional stakeholders and identify new growth opportunities.
• Collaborate with Tribes, Brand, Marketing & Communications teams and ensure compliance with regulatory and brand governance standards.
• Support and mentor team members.

Required profile

• Bachelor's degree (preferably Industrial Engineering, Economics or Business Administration).
• 6+ years of experience in digital marketing teams in banks, technology-driven companies or fintechs.
• Experience developing and executing digital growth and acquisition strategies.
• Experience managing agency relationships and external partners.
• Good command of written and verbal English and Turkish.

Required skills

• Performance marketing, SEO, mar-tech and conversion optimization.
• Analytics tools and event tracking: Adjust, Dataroid, GA4, GTM, Insider or similar.
• Digital measurement, attribution and funnel analytics.
• Budget management, forecasting and marketing ROI optimization.
• MS Office.

What we offer

• Hybrid working with remote options (every third week of the month and summer period).
• 14 days of welcome leave in the first year plus additional Orange Leave days.
• Learning platforms, certifications and global opportunities.
• Short- and long-term assignments and cross-functional mobility.
• Agile, collaborative culture and a strong focus on well-being and work-life balance.