Channel and Customer Marketing Manager - Industrial Automation

About the role

Honeywell Technologies is looking for a Channel and Customer Marketing Manager for its Industrial Automation business in the META region (Middle East, Turkey and Africa). The role leads the regional customer and channel marketing engine, turning business priorities into integrated, measurable programs that create demand, strengthen partner performance, accelerate new-product adoption and improve lead-to-revenue conversion.

Key responsibilities

• Build and own the annual META customer and channel marketing plan, aligned to growth priorities, vertical strategies, portfolio launches and sales targets, and turn it into an executable calendar, budget and operating rhythm.
• Drive Tier 1 channel success with priority partners through joint planning, Marketing Action Plans, quarterly business reviews, campaign alignment and partner enablement.
• Design short- and mid-cycle demand generation campaigns that improve awareness, engagement, opportunity qualification, pipeline commitment and conversion.
• Own partner marketing plans and Market Development Fund (MDF) activation, with clear objectives, governance, measurement and optimization.
• Lead regional commercialization of new products: audience and value proposition, positioning, launch plan, content, collateral, sales and partner enablement, Tech Talks, knowledge articles, NPI days and EPC roundtables.
• Improve nurture, scoring, routing, follow-up and conversion, working with marketing operations and sales on campaign hygiene, reporting and closed-loop learning.
• Activate corporate and GBE priorities through localized content, customer events, executive engagements and industry events, securing brand and legal approvals.
• Capture customer insights and Voice of Customer, identify proof points and references, and build localized stories and use cases.
• Run monthly operating reviews, analyze performance by campaign, market, partner and funnel stage, and recommend resource shifts.

Required profile

• Bachelor's degree in marketing, business, communications or a related discipline; postgraduate qualification is an advantage.
• Professional experience in B2B marketing, customer marketing, demand generation, channel marketing or integrated campaigns, ideally in industrial technology, automation, software or a complex technical portfolio.
• Demonstrated experience building regional marketing plans and executing through cross-functional and partner ecosystems.
• Ability to translate technical value propositions into campaigns for end users, EPCs, distributors, system integrators and resellers.
• Fluent business English; additional META-region language is an advantage.
• Willingness to travel across the META region as business needs require.

Required skills

• Working knowledge of funnel management, campaign operations, CRM and marketing automation, including lead nurture, scoring, routing, attribution and reporting.
• Experience managing agencies, events, content localization, budgets and MDF or co-marketing investments.
• Strong analytical, storytelling, stakeholder-management and executive-presentation skills.