Owned Media Lead - CRM & Loyalty

About the role

H&M Group is hiring an Owned Media Lead for its Turkey market, covering Turkey, Kazakhstan and Georgia. The role owns end-to-end CRM and loyalty activities, planning, optimizing and executing CRM database and customer journeys while keeping them active with locally relevant plans aligned with global strategy. It sits under the Marketing Manager and is a full-time position on a local contract in Istanbul.

Key responsibilities

• Plan and optimize CRM communication across email, push and, where applicable, SMS and WhatsApp, in line with the local marketing calendar.
• Plan and execute H&M Membership loyalty activities through member-exclusive activations in store and online to grow the member base.
• Use the Marketing Automation Platform (MAP) to build data-driven, automated customer journeys and campaigns.
• Oversee global email and push activities to keep global and local communication aligned.
• Use customer data and segmentation to deliver personalized content that drives conversion and membership growth.
• Support the Commercial team with relevant SEO actions and coordinate with Paid Media Leads to align owned media with paid and earned campaigns.
• Work with production and commercial teams to brief and run campaigns that balance brand and sales objectives and follow QCP.
• Plan and run local H&M Membership events, partnerships and Mission activations according to global guidelines.

Required profile

• 5+ years of experience in CRM, owned media or digital marketing, preferably in retail or e-commerce.
• Degree in Marketing, Communications, Business or a related field.
• Fluent English, written and spoken.
• Experience in an international, stakeholder-rich environment.

Required skills

• Strong understanding of email, app and digital channel management.
• Experience with marketing automation platforms and campaign execution.
• Analytical skills and confidence in using data to optimize performance.

What we offer

• 25% staff discount on all H&M Group brands, in stores and online.
• H&M Incentive Program (HIP).
• Private medical and health insurance.
• Meal allowance, transportation allowance and baby gift card.
• Additional vacation days (marriage, paternal, bereavement) and birthday leave after 1 year of service.
• Paid casual leave and long-service rewards at 10, 15 and 20 years.

Applications are submitted through the company's career page with a CV in English by 01 November 2026; cover letters are not accepted.