Senior Copywriter

About the role

Publicis Groupe Türkiye, a communications group based at the Bomonti Campus in Istanbul with more than 450 talents across several agencies, is looking for a Senior Copywriter. The role ensures that the design team's visually striking work is matched by equally compelling copy, while contributing bold ideas and innovative concepts to the creative team.

Key responsibilities

• Lead brainstorming sessions and turn ideas into clear, actionable concepts.
• Align copy and design, making minor adjustments for seamless execution.
• Write and edit across social, digital, video, print, radio and mobile channels.
• Create CRM and personalized campaigns (email, SMS, push, dynamic content).
• Manage projects from concept to delivery and mentor junior team members.
• Pitch creative ideas for new business opportunities.

Required profile

• 4+ years of copywriting experience in advertising agencies.
• Strong portfolio showing both traditional campaigns and CRM/direct marketing work.
• Proven ability to manage projects from start to finish.

Required skills

• Deep understanding of multi-channel brand engagement.
• Data-driven and personalized content experience.
• Excellent written and verbal communication skills.
• Independent, proactive and collaborative in cross-functional teams.