Demand Generation Specialist

About the role

Litung, a global technology company with over 20 years of experience and deployments in 55+ countries, is looking for a Demand Generation Specialist. The role expands the company's global reach by identifying potential customers, designing outreach campaigns and starting conversations with decision-makers. Previous experience is not required; recent graduates and early-career professionals are welcome.

Key responsibilities

• Research and identify potential customers, target accounts and key decision-makers across international markets.
• Design and run targeted outbound campaigns to generate interest in Litum's products and technologies.
• Reach out proactively via email, LinkedIn, phone calls and other channels, crafting personalized messages.
• Engage prospects, understand their challenges and introduce relevant products, then qualify leads for the global sales teams.
• Experiment with prospecting approaches and messaging to improve results.
• Identify new markets, industries and growth opportunities.
• Track outreach activity, engagement and campaign performance using CRM and sales engagement tools.

Required profile

• Excellent command of written and spoken English.
• Strong communication, interpersonal and persuasion skills.
• Proactive, resourceful and resilient, comfortable approaching new people and handling rejection.
• Natural curiosity about companies, industries and business challenges.
• Bachelor's degree in a relevant field or equivalent experience.

Required skills

• Comfort with digital tools, online research and learning new technologies.
• Experience with LinkedIn Sales Navigator, Salesforce, Apollo or similar tools is a plus but not essential.