Digital Marketing & E-Commerce Growth Manager

About the role

This commercially focused position is responsible for turning online visibility into measurable revenue growth. Based in Turkey, the manager will own and execute strategies across SEO, paid advertising, email marketing, landing pages and e‑commerce optimisation to generate qualified B2B leads and increase online sales.

Key responsibilities

• Develop and run inbound marketing programmes that generate B2B enquiries, quote requests, bulk orders and reseller opportunities.
• Design targeted lead‑generation campaigns and funnels for multiple industries, customer segments and product categories.
• Partner with sales and management to track leads, improve lead quality, implement lead scoring and automated nurturing workflows.
• Own organic search strategy (SEO, Answer Engine Optimisation, Generative Engine Optimisation) including keyword research, competitor analysis, technical optimisation, structured data and content architecture.
• Optimise product, category and location pages for traditional and AI‑generated search results.
• Create high‑converting landing pages for retail, wholesale, corporate and government audiences and continuously test calls‑to‑action, forms and checkout journeys.
• Manage e‑commerce platform content, pricing, stock information, promotions and customer journeys, driving higher average order value and repeat revenue.
• Plan, launch and optimise paid campaigns on Google Search, Shopping, Performance Max, remarketing, display and relevant Meta or LinkedIn channels while managing budgets.

Required profile

• Analytical, results‑driven professional with a strong focus on revenue, conversions and sustainable growth.
• Experience in developing and executing B2B digital marketing and e‑commerce growth strategies.
• Ability to work across diverse customer segments, extensive product catalogues and to connect marketing activity directly to commercial outcomes.

Required skills

• SEO, AEO, GEO
• Google Ads, Meta Ads, LinkedIn Ads
• Email marketing platforms
• E‑commerce platform management
• A/B testing and conversion‑rate optimisation
• Structured data implementation
• Keyword research and competitor analysis
• Technical SEO and content architecture
• Landing page creation and optimisation
• Product information management, pricing and promotions