Digital Marketing Executive

About the role

Teknosa is looking for a Digital Marketing Executive to lead paid advertising initiatives across multiple platforms. You will work closely with internal teams and external agencies to drive sales, increase brand awareness, and optimize campaign performance.

Key responsibilities

• Plan, launch, and manage paid campaigns on Google Ads, Meta Ads, TikTok Ads, Bing Ads, Yandex Ads, Criteo, and other RTB/programmatic platforms.
• Oversee day‑to‑day activities of external performance‑marketing agencies, set priorities, and hold them accountable for results.
• Conduct hands‑on analysis of campaign and channel performance and provide clear optimization directives.
• Track and report performance using Google Analytics (GA4), Adjust, and other analytics/attribution tools.
• Analyze website traffic and user behavior to guide budget allocation and channel strategy.
• Stay up‑to‑date with performance‑marketing and programmatic trends and adapt strategies proactively.

Required profile

• Bachelor’s degree in Computer Science, Industrial Engineering, Statistics, or a related discipline.
• Minimum 4 years of hands‑on experience in performance marketing.
• Hands‑on experience with SA360 is required.
• Previous agency experience and knowledge of CPAS are a plus.

Required skills

• Google Ads
• Meta Ads Manager
• Google Analytics (GA4)
• SA360
• Bing Ads
• Yandex Ads
• Criteo
• Other RTB/programmatic platforms
• Adjust

What we offer

• Hybrid working model
• Flexible benefits (TeknoFlex)
• Multisport agreements
• Birthday leave
• Ergonomics and internet allowances
• Access to Studio Live online well‑being app
• Participation in social‑responsibility projects and Teknosa Academy trainings
• Discounts and activities through Teknosa Social Clubs
• Special advantages through Sabancı Life and Sabancı Sports Games