Key Account Manager - Out of Home

About the role

Ferrero is looking for a Key Account Manager for its Out of Home business, based in Istanbul and reporting directly to the Out of Home Channel Manager. The role manages assigned key accounts and distributors, ensures compliance with spending guidelines and monitors performance, working closely with Trade Marketing on pricing, promotional campaigns and display implementation.

Key responsibilities

• Execute the strategic roadmap for OOH with assigned key accounts and partners
• Analyze the potential of assigned accounts and OOH sub-channels and identify growth opportunities
• Analyze the OOH store universe in assigned accounts and ensure effective use of field resources
• Manage the account budget in line with business objectives and spending guidelines
• Propose sales volume budgets and forecasts, monitor delivery against targets and define account plans and growth targets
• Solve specific account performance issues through new initiatives, events, discounts and adjustments to stock and service levels
• Recommend organizational or structural changes to improve channel coverage and performance
• Contribute to business development strategies and annual business development plans
• Work with the distributor sales team and lead negotiations, including contract signings and conflict resolution
• Identify new OOH trends and opportunities using consumer and shopper insights and adapt account plans accordingly

Required profile

• Bachelor's degree
• Preferably 6+ years of experience in key account management or a similar sales role, ideally in the Out of Home / FMCG industry
• Proven experience in key account management and distributor relations
• Fluent written and spoken Turkish and English

Required skills

• Understanding, planning, analysis, selling, negotiation and account management
• Advanced communication and conflict resolution abilities