B2C E-Commerce Executive

About the role

We are seeking a B2C E-Commerce Executive to lead our online sales channels and drive growth across Shopify and major marketplaces. You will combine performance-marketing expertise with data-driven optimisation to increase revenue for our consumer-beauty brands.

Key responsibilities

• Own end-to-end Shopify store management, UX and conversion optimisation.
• Manage product listings, campaigns, pricing and profitability on marketplaces such as Trendyol, Hepsiburada and Amazon.
• Monitor traffic, conversion, basket size, ranking and other operational KPIs.
• Develop data-driven growth plans and launch new marketplace opportunities.
• Plan, execute and optimise Google Ads (Search, Shopping, Performance Max) budgets to maximise ROAS and CPA.
• Lead technical and content SEO strategies, keyword research and competitor analysis.
• Design and maintain CRM automation flows (welcome, abandoned cart, post-purchase, re-engagement) using Klaviyo or similar tools.
• Conduct A/B testing, landing-page optimisation and funnel improvements using behavioural analytics tools such as Hotjar.
• Ensure seamless integration between Shopify, ERP, CRM and marketplace platforms, maintaining data accuracy with GA4 and Tag Manager.
• Build and maintain performance dashboards for senior leadership.

Required profile

• Bachelor’s or master’s degree.
• Minimum 3 years of experience in e-commerce and/or performance marketing, preferably in FMCG, beauty or consumer brands.
• Strong command of written and spoken English.
• Analytical mindset with solid MS Excel skills.
• Proactive, data-driven and collaborative team player.

Required skills

• Shopify management.
• Marketplace platforms (Trendyol, Hepsiburada, Amazon).
• Google Ads (Search, Shopping, Performance Max).
• SEO (technical and content).
• CRM tools (Klaviyo or similar).
• Microsoft Excel.
• Google Analytics 4 and Google Tag Manager.
• Data integration (Shopify ↔ ERP ↔ CRM ↔ Marketplace).
• Hotjar or comparable behavioural analytics.
• A/B testing and landing-page optimisation.