Insights and Measurement Consultant, Amazon Ads

About the role

Amazon Ads is the digital advertising arm of Amazon, offering advertisers brand placements on its own properties such as Prime Video ads and Twitch, as well as retail media solutions. As an Insights and Measurement Consultant, you will work as an individual contributor to accelerate the growth of the advertising business and shape the streaming TV and video landscape in the region. You will act as a strategic advisor, implementing analytics solutions, leading ad measurement discussions, creating actionable insights and presenting recommendations to executive stakeholders.

Key responsibilities

• Leverage Amazon's proprietary data, third-party research and ad measurement solutions to generate actionable insights.
• Own senior-level measurement and insights customer relationships, partnering across strategic learning objectives that influence business decisions.
• Collaborate cross-functionally to influence sales and marketing initiatives across multiple business functions and geographies.
• Advocate for data-driven decision-making and guide advertisers to implement the recommended solutions.
• Perform hands-on data extraction and analysis using SQL and Python, building insights and tracking success metrics for advertisers.
• Develop data-driven recommendations and communicate them clearly to technical and non-technical stakeholders.

Required profile

• Bachelor's degree in business administration, finance, economics, computer science, data science, engineering or another related field.
• Experience in advertising measurement methodologies, including incrementality, marketing mix modeling and media attribution.
• Preferred: fluent English and Turkish, experience with advertising publishers and marketing/creative agencies, and an advanced degree (MBA, Master's) in Economics, Marketing, Statistics, Advertising or Business, or equivalent.

Required skills

• Advanced SQL, able to write complex queries from scratch across multiple tables.
• Customer segmentation, customer behavior analysis and data science modeling with Python/R.
• Ability to translate technical analysis and metrics into actionable insights for advertisers.